Flog: The Official Fluid Blog

At the recent Shop.org conference we got a look at an interesting new outfit builder put together by, Oli a retail fashion site in the UK:

http://www.oli.co.uk/

They have really done a nice job with interaction design here. The Look Book bar is anchored to the bottom of your browser window and stays with you as you navigate the site. Every item in the catalog has an “add to look book” link, making the process for adding items fairly smooth, although a visual confirmation an item has been added to your Look Book would be a plus.

Upon opening the Look Book you enter a full screen environment that is intuitive and easy to use. Just drag-and-drop items from the Look Book strip into a work area and you are ready to go. Of particular note is the ability to scale individual product images so you can actually build a visual representation of an outfit with the correct proportions. The ability to add an entire outfit or collection to your cart at one time is another nice feature. Importantly, price and product detail information moves with the product and is available at any time.
The one thing that doesn’t work is adding individual items to your cart. The “buy” link is hidden behind an “i’ information button - not obvious enough. It would also be better if you could browse and add items to the Look Book while in workspace mode as opposed to having to go back to more traditional catalog browsing.

Overall, nice job.

– KD

This entry was posted on Friday, October 5th, 2007 at 4:37 pm and is filed under Interaction Design, E-Commerce, Online Retail / Interactive Merchandising. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.