http://flog.fluid.com/2007/10/05/oli-lookbook/ A blog for Fluid employees and friends Wed, 20 Aug 2008 08:35:04 +0000 http://wordpress.org/?v=2.0.10 http://flog.fluid.com/2007/10/05/oli-lookbook/#comment-1266 Mon, 08 Oct 2007 17:40:01 +0000 http://flog.fluid.com/2007/10/05/oli-lookbook/#comment-1266 This is nice functionality, because customers often use their shopping cart for comparison shopping and as a temporary list while they decide what they actually want to buy. This Look Book offers functionality to meet those needs without cluttering up the shopping cart and making it more complicated. The Look Book is be about selecting the products you want to buy, therefore focuses on imagery and details, while the shopping cart should focus on price, tax, and shipping estimates. A nice, clean separation of functionality that meets different needs at different points in the shopping and decision-making process. This is nice functionality, because customers often use their shopping cart for comparison shopping and as a temporary list while they decide what they actually want to buy. This Look Book offers functionality to meet those needs without cluttering up the shopping cart and making it more complicated. The Look Book is be about selecting the products you want to buy, therefore focuses on imagery and details, while the shopping cart should focus on price, tax, and shipping estimates. A nice, clean separation of functionality that meets different needs at different points in the shopping and decision-making process.

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